Even if you don’t live in one the most expensive cities on earth, like I do, you probably still find networking pricey. And it can be! However, as much as I will always argue that we should invest not just time but also money in networking, I also developed a few tricks to limit expenses. Here are four of them.
Drinks instead of food
Keith Ferrazzi, one of the greatest networking theorists, invites us to “Never Eat Alone”. However, as uniting as food can be, it’s not indispensable for connecting with people. Drinks, especially coffee, are more affordable, and still grant enough time for deep conversations. Also, you can have them at any time of the day, which allows for flexibility in scheduling.
If you manage to bring a certain amount of people to a venue, its manager will be grateful to you, and you probably won’t have to pay for your drink. Besides, if your guests are satisfied with the event you organized, they will want to thank you by buying you a drink. Call it networking karma!
Become a regular guest
Combine the two above techniques with loyalty to a handful of venues, and benefits will be even greater. If you frequently bring in people, you can ask cafés and restaurants for discounts, or even a cut on proceeds. This way, you will not only save on your drinks: you will also start making money!
By the way, have you been wondering how you can actively monetise your broad network? Very practical advice is coming soon, so stay tuned!
Just like journalists, bloggers and influencers, networkers get invited by brands and event organisers to all kinds of happenings, which are great networking platforms. The broader and more diverse your network, the more invitations you will get: so grow your network and let it work for you!