How to network in a coworking space

Coworking spaces are the future of work. Solopreneurs, startups and now even corporations operate from them. This makes them one of the best places for networking! Yet how do you network in such an environment? Simply follow these six tipps.   Attend events Firstly, don’t miss the welcome meeting: in it, you will not only discover how the coworking space operates, but you will also meet the community manager and other newbies – who are particularly open to networking, as they do not know anybody yet. Coworking spaces also host lots of events, on a daily basis as well as at multiple times of the day. Make sure you attend them regularly.   Befriend influencers Influencers in a coworking space are not just community managers or staff: they are also its very members. Observe your coworkers: who is going up to the most people? Who is approached by the most members? Who is able to engage them? These are the networkers. These are the connectors. Make sure you befriend them, and ask them to introduce you to other members – possibly other influencers. Don’t forget to add value to them them though!   Be mobile Try to move desks and rooms often, at least once a day. Favour desks in the middle of rooms, or where people pass by. Also, move around, and take the long way to the toilet, the coffee machine, the exit.   Drink coffee Weather in the kitchen, or at the bar: drink coffee! Make sure though that you look around and talk to people while the coffee machine is working for you. Offer your co-members to make coffee for them, even if that means just...

International offline networking from your hometown

Fancy travelling the world, but scarce time and finances don’t make it easy? You don’t have to leave your town to get to know new cultures. Not if you connect with these three categories of people.   Expats They come from all over the world, but moved to your town for work. If they are not your coworkers, you can meet them by joining associations such as InterNations, GLocals and Meetup. Some of these groups only exist locally, like ZuriGo, an expat community I host events for in Zurich. As a good super-connector, you can also start your own expat club, dedicated for instance to a specific country or language, or to a specific hobby or business theme.   Frequent travellers based in your town They come from or are based where you also live, but are often out of town. Usually, they travel during the weekend or for entire weeks if it’s for leisure, and during the week if it’s business. This latter category is mainly represented by business developers, publicists, consultants and professionals operating at exhibitions and conferences, such as speakers, interpreters and scientists. These people are constantly exposed to new places and cultures, and every trip is a new story they can tell you. Also, if you fancy a certain item from a country they will visit soon, you can ask them for a little favour. Don’t forget reciprocity though!   Travellers currently in your town They can be people on a business trip, or simply tourists. You can meet them in cafés of hotels, stations and airports. You might never see them again offline, but you can develop an online friendship if you managed to deeply connect during the short time you spent together....
3 Ideas to Combine Online and Offline Networking

3 Ideas to Combine Online and Offline Networking

By Thomas Kupferschmied   Nowadays, most people interact with their contacts both online and offline. However, only few of them have reached a balance that grants effectiveness. As a social media influencer with an active offline presence, I believe I have learned how to combine both dimensions. Here are three ideas for you to achieve this too.   Make a plan In a world of infinite opportunities, networking needs a strategy too. The key for balancing online and offline networking is considering both dimensions while setting your goals and creating your action plan. Which are your target people? On which platforms can you find them online, and in which environments can you encounter them offline? By the way, a lot of communities live on both channels – Meetups, Tweetups, InterNations and numerous Facebook groups. Make sure you take advantage of these overlaps in your strategy.   Nurture the same relationship both online and offline As I always tell my clients, in order to raise awareness your brand needs to be communicated through at least five channels – for instance, website, social media, business card, talks and one-on-one consulting. Networking works similarly: if you manage to interact with a person both online and offline, your rapport will be stronger. Therefore, if you encounter someone at an event, follow up on social media. If you interact with somebody interesting online, meet up with them for coffee. If they don’t live in your town, have a Skype chat with them.   Use convergence Convergence means attending an offline event and posting live about it using hashtags. Tweetups are the perfect example, but you can practice convergence at any event you attend. Hashtags play a fundamental role in this phenomenon. Thanks to them, I met so many interesting people that...