The high art of the follow up

So you’ve met an amazing person at a networking event, or even just at the tram stop. You connected with them on a deep level in just a few minutes, and you even exchanged business cards. Yet it will all be wasted time if you don’t follow up. But it will also be a missed opportunity if you don’t keep in touch the right way. So let’s discover the high art of the follow up through three simple techniques.   Add value Don’t just reach out for the sake of it – by just writing, for instance, “Hey, how’s it going?”. This way, you are basically saying “I’m here: entertain me”. We don’t want to sound needy, nor do we want to be needy in the first place! We are people who can add value to other people’s lives. So send your new contact an article or a book they could be interested in, invite them to an event you’re attending, or, my favourite, introduce them to your network. For details about these techniques, see our article “4 ways to add value to your network”.   Meet up Staying in touch virtually is inevitable nowadays, but it’s not enough. I would even argue that remote communication should be banned as the only connection means if you and your contact live in the same town! Would you dare to even try to compare reading a plain three-line email to exploring someone’s facial expression, body language and use of space, while sipping on your cappuccino on a sunny square? And, networking wise, interacting offline is not only more enjoyable, but also more effective, as...